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Home Hardware Stores, Canada's largest Dealer-owned home improvement retailer, and the Toronto Blue Jays announce the BeautiTone Balcony at Rogers Centre.
Located on the 100 level directly above the BeautiTone Marquee Sign in left field, the BeautiTone Balcony features two tiers of standing room and a reserved group space for up to 40 guests. Overlooking the home bullpen, with unobstructed left field views, fans are front row to the action.
"As a partner to the Toronto Blue Jays since 2005, Home Hardware is delighted to mark its 60th Anniversary and the 2024 Home Opener with the announcement of the BeautiTone Balcony," said Laura Baker, Chief Marketing Officer, Home Hardware Stores Limited. "We can't wait to see the BeautiTone Balcony full of fans cheering on Canada's baseball team!"
Home Hardware Stores Limited is the Official Home Improvement Retailer of the Toronto Blue Jays. This is not the first move by the two brands, back in 2018, BeautiTone unveiled the Toronto Blue Jays Colour Collection, which pulls from the team colours and stadium features. To mark the start of the season, BeautiTone's Colour of the Month is 'Slugger,' a perfectly balanced blue for home interiors that draws its inspiration from the iconic Toronto Blue Jays uniform.
Brands mentioned:
- Brand: Home Hardware Stores
- Property/ Rights Holder: Toronto Blue Jays
- Agency:
(click on the link to view the agency's Vendor Directory listing)
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