Chef Chuck Hughes Wants You To ‘DoItMoreOften’

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Think Turkey has rolled out new ad campaign featuring Chef Chuck Hughes which encourages Canadians to have turkey as part of their next meal, and not just during Thanksgiving or Christmas.

Chef Chuck Hughes Wants You To ‘DoItMoreOften’
Chef Chuck Hughes Wants You To ‘DoItMoreOften’

Think Turkey has rolled out new ad campaign featuring Chef Chuck Hughes which encourages Canadians to have turkey as part of their next meal, and not just during Thanksgiving or Christmas.

Hughes is the star of Think Turkey's new creative campaign 'Do It More Often,' which launched this April with three 15-second spots that will run for 6 weeks across social media, connected TV and digital display targeting English and French-Canadian meal planners.

"The Do it More Often campaign is a bit cheeky and uses humour to encourage Canadians to get out of their turkey rut," said Darren Ference, Chair, Turkey Farmers of Canada. "Turkey does cook a bit differently and that's why we teamed up with Chef Chuck Hughes to share tips and techniques to set Canadians up for a great weeknight turkey experience."

Hungry Canadians can visit DoItMoreOften for recipes from Chef Hughes has a number or check out their social channels for more.


Agencies behind Do It More Often campaign?

(click on the link to view the agency's Vendor Directory listing)


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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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