Why Did BIC Soleil Escape Choose To Partner With The Professional Women’s Hockey League?

April 11, 2024 in Sponsorship

Why Did BIC Soleil Escape Choose tTo Partner With The Professional Women’s Hockey League?

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BIC has announced its partnership with the Professional Women’s Hockey League (PWHL)) in its first season. BIC Soleil Escape is now the official razor of the PWHL in Canada, supporting teams in Toronto, Montréal, and Ottawa, to help athletes stay smooth both on and off the ice.

For BIC, this solidifies their dedication to gender equality and empowering female athletes, highlighting the significance of diversity, fairness, and inclusion in the sports world.

“We’re thrilled to partner with the PWHL and support a historic movement in women’s hockey” said Brian Benison, Head of Marketing – Canada at BIC. “The inaugural PWHL season has inspired so many young hockey players and we’re proud to support women in sports through this partnership.”

As part of the PWHL partnership, BIC will be hosting giveaways and contests at Canadian home games in Toronto, Montréal and Ottawa, and is looking forward to a playoff push full of exciting moments interacting with fans and celebrating the future of women’s hockey.

Brands mentioned:

Brand: BIC
Property/ Rights Holder: Professional Women’s Hockey League (PWHL)
Agency: Strategic Objectives

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About the author

Dave Forde

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Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.

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