[adrotate group=”1″]
Bud Light Canada has revealed the Buckle Up Tour with emerging Canadian country music artist, Owen Riegling. This free tour, organized by Live Nation Canada, will commence on May 6th, 2024, visiting 12 small-town country bars in Alberta, Saskatchewan, Manitoba, and Ontario.
Drawing on its strong history of producing outstanding live music events as a regular festival supporter and originator of the Bud Light House Party Tour, the Buckle Up Tour, sponsored by Bud Light and operated by Live Nation Canada, fits well with the brand's commitment to connecting with country music enthusiasts.
"Country music was born in small towns, but as artists grow in their careers it often leads them to big stages in big cities," said Andrew Oosterhuis, Vice President of Marketing, Labatt Breweries of Canada. "Given this insight, Bud Light wanted to find an authentic way to bring country music home to small-town country bars for Canadians to enjoy."
To help build awareness for the BuckleUpTour.ca tour Bud Light Canada is offering free tickets for each of the 12 shows.
Agencies behind Buckle Up Tour campaign?
- Agency: Veritas
- Brand - Bud Light Canada (Labatt Breweries of Canada)
(click on the link to view the agency's Vendor Directory listing)
[adrotate banner=”10″]
[adrotate banner=”4″]
[adrotate banner=”6″]
