McCain Foods Canada Signs Three-Year Sponsorship Deal With Toronto Blue Jays

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McCain Foods Canada ("McCain"), manufacturer of prepared potato products, has signed a three-year partnership agreement with the Toronto Blue Jays.

McCain Foods Canada Signs Three-Year Sponsorship Deal With Toronto Blue Jays

As part of the partnership, the Blue Jays and McCain are inviting Canadians to celebrate Fry Days with McCain at the ballpark. Exclusive to all Friday home games in the 2024 season, McCain will debut its specialty loaded fry recipe served in a reusable Blue Jays helmet.   Last Friday, the partners offered Fry Days with McCain, offering limited edition twists on the specialty loaded fry recipe, inspired by the Toronto Blue Jays 2024 Promotions and Events schedule.

"We are equally excited about our partnership and the opportunity to align with one of Major League Baseball's most iconic franchises and a long-standing Canadian organization. Joining forces with the Toronto Blue Jays is a testament to our dedication to Canadians, community, and togetherness,says Mike Embir, Marketing Director at McCain Foods Canada. "We look forward to collaborating closely with the Blue Jays to create unforgettable moments for friends and families to make a positive impact both on and off the field".

On May 10th for Cricket Night at the Park, fans can indulge in the Dehli'tine loaded fries, featuring McCain SureCrisp fries dusted with chaat masala, shredded Paneer cheese topped with butter chicken sauce and drizzled with mint chutney.

Brands mentioned:

(click on the link to view the agency's Vendor Directory listing)


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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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