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Janes has come onboard in a multi-year partnership with the Toronto Blue Jays, making Janes chicken tenders available at concessions throughout Rogers Centre.
As part of this partnership, Janes will receive prominent brand visibility throughout the ballpark and will provide fans with exciting exit giveaways during the season. The partnership will also come to life through retail activation and co-branded packaging.
"An afternoon at the ballpark is a memorable experience for people of all ages, where friends, family and fans feel a sense of camaraderie, united by their love of the game and their favourite team," said Paul Robertson, Chief Commercial Officer, Sofina Foods Inc. "Janes has been a part of creating special memories at the dinner table for over 50 years and we are thrilled to be part of the team that creates unforgettable memories cheering on Canada's beloved Blue Jays."
Brands mentioned:
- Brand: Janes (Sofina Foods)
- Property/ Rights Holder: Toronto Blue Jays
- Agency:
(click on the link to view the agency's Vendor Directory listing)
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