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Profectio is the go-to source for news on the Canadian advertising and marketing industry. Our weekly wrap-up highlights the most exciting stories from the previous week as chosen by our readers. Here are the Top 10 stories for the week ending May 10, 2024, as chosen by our readers:
- How Media Pulse Is Giving A Masterclass In Connected TV
- Subway Canada Breaks Away From Boring In Latest Globally Inspired Menu Campaign
- Staples Canada Partners with MAP to ‘Close the Gap’ on Inequity
- VIDA Recruits Trailer Park Boys To Tackle Affordable Homeownership
- Skilled Trades College Of Canada Recruits Raptors’ Scottie Barnes To Play On Recruitment Game Show
- What Makes Coffee Mate’s Newest Campaign Stand Out: Its Iconic Name?
- Can Air Canada’s European Vacation Soundtrack Take Your Trip to the Next Level?
- Upcoming Awards & Events – May 2024
- 2024 Canadian Out-of-Home Awards
- Breaking Barriers and Challenging Traditions: The S.Pellegrino Young Chef Academy’s Latest Endeavor
- Brick-And-Mortar: Uncovering The Latest Trends In The Retail Industry
- Gen Z Shows Love For The Big Mac In Latest McDonald’s Canada Campaign
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