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McHappy Day returned for its annual event on Wednesday, May 8, celebrating its 30th year in Canada. The proceeds from McHappy Day are essential in supporting families accommodated by Ronald McDonald House Charities (RMHC) and various children’s charities nationwide. In 2021, McDonald’s Canada generated $8.9M on McHappy Day.
McHappy Day is McDonald’s Canada’s largest charity-driven program. Since the first Ronald McDonald House opened its doors in 1981, fundraising programs like McHappy Day have helped RMHC support over 468,000 Canadian families.
During McHappy Day, it's easy to do good by ordering your favorite items and getting some cool merch. This year's campaign focused on the feel-good atmosphere of McHappy Day and united the whole community. McHappy Day has a unique vibe, and the energy is contagious because your simple Big Mac® meal not only tastes good but also does good.
“As we celebrate another successful McHappy Day, we’re honoured to share that our 30th event in Canada has contributed to over $100M raised for RMHC over the years,” says Rebecca Smart, Marketing Director for Brand Strategy & Content at McDonald’s Canada. “This means we’ve been able to provide even more assistance to families staying at RMHC locations across Canada, providing accommodations, food, and mental health and wellness support while their child is receiving medical care.”
McDonald's Canada spread the word about McHappy Day using TV, OLV, radio/Spotify, OOH, paid and organic social, PR, and merchandise to help spread the word—making sure as many Canadians knew McHappy Day was on May 8.
Agencies behind McHappy campaign?
- Agencies -
- Brand - McDonald's Canada
(click on the link to view the agency's Vendor Directory listing)
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