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Cricket Canada is excited to announce a new strategic partnership with Nissan Canada, signaling an exciting collaboration that combines automotive innovation with Canadian sports excellence. Nissan is now the Official Automotive Partner of Cricket Canada and its National Men’s and Women’s Teams.
As part of the partnership, Nissan branding will take prominent place on the back of both Men's and Women's National Team jerseys. This placement ensures widespread visibility across all matches and solidifies Nissan's position as a key supporter of Canadian cricket.
"Nissan has been proud supporters of Cricket on a global level for many years, and we're thrilled to expand the wonderful relationship with Cricket Canada and our National Teams," says Ken Hearn, Director of Marketing for Nissan Canada. “We look forward to cheering on Team Canada as we take on the world’s top Cricket teams at the ICC World Cup this summer.”
The 2024 cricket calendar represents a landmark year for Cricket Canada, with the Men’s National Team set to participate in several global events. The pinnacle of the year will be Canada’s first appearance at the ICC Men’s T20 World Cup, with the team’s matches being played in Dallas, New York and Florida. The year rounds out with matches scheduled against The Netherlands, USA, Oman and Nepal in August and September.
Brands mentioned:
- Brand: Nissan
- Property/ Rights Holder: Cricket Canada
- Agency:
(click on the link to view the agency's Vendor Directory listing)
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