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As children, many people played with dolls. But can you imagine growing up and having Mattel create a one-of-a-kind role model doll made in your likeness?S As Barbie celebrates its 65th anniversary, the brand will honour nine athletes around the world – including Canadian soccer star, Christine Sinclair.
Barbie brings together inspiring stories that shape the future to show girls that anything is possible if you pursue your passions relentlessly.
"Barbie is thrilled to continue the brand's 65th-anniversary celebration by recognizing the impact of sports in fostering self-confidence, ambition, and empowerment among the next generation," said Krista Berger, Senior Vice President of Barbie and Global Head of Dolls, Mattel. "We are proud to continue fueling the momentum surrounding women in sports by welcoming these nine athletes as our newest role models. The sports one-of-a-kind role model dolls serve as an embodiment of our shared values of passion, empowerment and individuality. By shining a light on these inspirational athletes and their stories, we hope to champion the belief that every young girl deserves the opportunity to pursue her passions and turn her dreams into reality."
By recognizing athletes that have broken barriers for women in sports, Barbie hopes to help amplify the voices of women in sports to commemorate their accomplishments on and off the field. The Barbie brand remains committed to empowering girls to pursue their interest in sports, encouraging their continued beliefs in their limitless possibilities by honouring nine trailblazing women athletes around the world with one-of-a-kind role model dolls made in their likeness to celebrate the barriers they have broken for women in their respective fields. This lineup includes:
- Christine Sinclair (Canada): Soccer Player
- Venus Williams (United States): Tennis Player
- Mary Fowler (Australia): Football Player
- Estelle Mossely (France): Boxer
- Alexa Moreno (Mexico): Gymnast
- Rebecca Andrade (Brazil): Gymnast
- Susan Rodriguez (Spain): Paratriathlon Athlete
- Federica Pellegrini (Italy): Swimmer
- Ewa Swoboda (Poland): Track and Field Sprinter
Agencies behind Barbie Role Model Dolls campaign?
- Agencies -
- Brand - Mattel Canada
(click on the link to view the agency's Vendor Directory listing)
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