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Today marks a big day for John Celenza, Co-Founder of BioSteel Sports Nutrition who has just launched Cizzle Brands, which has rolled out its first product, CWENCH Hydration.
Made with all-natural ingredients and featuring seven performing electrolytes, CWENCH contains no sugar and has less than 10 calories per serving. CWENCH is currently available in four flavours: Blue Raspberry, Berry Crush, Rainbow Swirl and Cherry Lime.
Prior to founding Cizzle Brands, Celenza was a co-founder of BioSteel Sports Nutrition Inc. and sold a majority stake in the company in 2019 for an effective $80 million valuation.
To help with the roll out, Cizzle Brands has enlisted an all-star roster of athletes including NHL All-Star and Colorado Avalanche Forward Nathan MacKinnon; Golden State Warrior and NBA All-Star Andrew Wiggins; and Adriana Leon, forward for the Canadian Women's National Soccer Team and Olympic Gold Medallist.
Brands mentioned:
- Brand: Cizzle Brands
- Property/ Rights Holder:
- Agency: Talk Shop
(click on the link to view the agency's Vendor Directory listing)
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