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For 75 amazing years, Harlequin has been offering timeless tales, releasing 40,000 stories that have sparked passion, stirred emotions, and captured billions of hearts globally. To commemorate this milestone, Harlequin is introducing The People’s Romance—a initiative that honors the loyal fans, imaginative authors, and captivating stories that have contributed to establishing the brand as a top authority in romance.
Going beyond just a celebration— the campaign was created to honour the fans who’ve been swept away by the magic of romance. It features some of the most cherished moments in Harlequin’s history, from the first flutters of anticipation to the breathtaking happily ever afters. The People’s Romance officially kicks off in summer 2024 with content being rolled out on Harlequin’s TikTok and YouTube. And for those seeking an immersive experience, the campaign also includes coffee shop takeovers in Phoenix, Arizona.
“This year calls for celebration and we can’t think of a better way to do so than by welcoming new entrants to the genre while honoring our longtime, loyal fans,” said Craig Swinwood, Publisher and CEO, Harlequin. “Since the release of Harlequin’s first romance novel, The Manatee, by Nancy Bruff, published in May 1949, we have grown our presence into a score of imprints and romance lines focused on meeting our romance readers where they are today. The genre continues to evolve, and Harlequin is committed to delivering timeless romances that keep pace with the modern world we live in.”
While so much has changed and evolved over the past seven decades, Harlequin’s love of romance has remained unwavering. Earlier this year, the brand unveiled a bold new look and publishing evolution, including format diversification, program expansions and packaging refreshes—showcasing the brand’s continued growth and transformation to meet the needs and desires of devoted romance fans.
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