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Profectio is the go-to source for news on the Canadian advertising and marketing industry. Our weekly wrap-up highlights the most exciting stories from the previous week as chosen by our readers. Here are the Top 10 stories for the week ending May 31, 2024, as chosen by our readers:

- Breaking Down Mark Orton’s Bold Predictions From The 2024 Upfronts
- BioSteel Co-Founder Launches Cizzle Brands, Taps All-Star Athletes Nathan MacKinnon, Andrew Wiggins & Adriana Leon
- Skip and McDonald’s Partner Up for National Hamburger Day Celebration
- McDonald’s Canada High Flying Frequent Fryer Program Is Here
- Canadian Advertising Stories For Week Ending May 24, 2024
- The Return Of KFC Canada’s Extra Crispy Deal Is Here, Full Of Deliciously Messy Crumbs
- Subway Canada Breaks Away From Boring In Latest Globally Inspired Menu Campaign
- Harlequin Celebrates 75 Years Of Love With The People’s Romance Campaign
- Should’ve Gone to Specsavers Takes Off With A Laugh In Latest Campaign
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