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Summer is here which means the kids will be at home looking for tasty and nutritious meals, and Goodfood has got you covered, parents.
Goodfood has launched Camp Goodfood, a virtual family-friendly 'summer camp'. The experience will last six weeks (starting June 30) and will include 15-minute weekly cooking classes for kids. Additionally, corresponding meal kits and ingredients will be delivered to doorsteps.
As the #1 Canadian meal-kit, with a brand mission to foster connections through cooking and eating with loved ones, Camp Goodfood, encourages kids to play a more active role in the kitchen with their parents. Each class incorporates one of the five senses to drive participation, such as smelling the different aromas, touching textured ingredients, and of course, tasting the dishes!
The brand is working with their Agostic partnering with a variety of English and French parenting influencers to showcase the Camp experience throughout the summer. The agency is also working with Chatelaine who is highlighting the program and its benefits.
Camp Goodfood runs until August 17 and will be promoted across the brand's various social channels.
Photo Gallery:
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Agencies behind Camp Goodfood campaign?
(click on the link to view the agency's Vendor Directory listing)
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