sharethrough

The market moves fast. Canadian Ad Insider gets you there first.

Account moves, people moves, and the conversations shaping Canada’s advertising industry — before your competitors see them.

Join the Inner Circle →


[adrotate group=”1″]


Sharethrough and Equativ are coming together to create one of the largest independent advertising platforms in the entire world. This merger will revolutionize the way companies reach their audiences and continue to make a significant impact on the advertising industry worldwide.

sharethrough

Sharethrough is based in Montreal where Equativ is headquartered in New York and Paris, and combined will create global advertising powerhouse with 720 employees across 18 global locations.  According to a blog post, JF Cote, President & CEO sees the merger will offer a 'combined entity will directly benefit from strong market and commercial alignment, ensuring global omnichannel scale to best-in-class advanced technology and infrastructure. This will result in a wider range of services for our partners and clients.'

No financial details of the deal were disclosed.


[adrotate banner=”10″]
[adrotate banner=”4″]
[adrotate banner=”6″]


Join other professionals!

Get news, tips and other industry news delivered into your inbox. #1 source for breaking news about Canada's advertising and marketing industry.


About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


Related Stories:

Why eos and Faulhaber Traded the Luxury Creator Trip for Canadian Summer Camp

The AI Illusion: CMOs Are Pouring 15% of Budgets Into AI, But Only 30% Are Actually Ready

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
>