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With the rise in online sports video games' popularity, Canadians are dedicating more time to virtual courts than real ones. To promote active lifestyles, Kellogg's Vector brand is partnering with prominent gamers and athletes to urge Canadians to set aside their gaming controllers and revive their enthusiasm for physical activity through its Become Your Player campaign.
This effort will prompt Canadians to elevate their game and personify their digital avatars in real life, fueled by a complimentary box of Vector product.
Kellogg's Vector had also kicked off its To enter the Become Your Player contest, where Canadians are invited to share a picture of their self-created sports video game character on Instagram or Facebook tagging @Vector OR by uploading a picture of their character online at BecomeYourPlayer.ca. All entrants will receive a coupon for a free box of Vector product and a chance to win the gear depicted on their character up to a max value of $1000 CAD.
"Playing sports video games is entertaining but at Vector® we know there's no thrill quite like the one from engaging in sports IRL, whether it's scoring goals or making epic plays," says Jeff Chatterton, Head of Marketing Canada, WK Kellogg Co. "With the Become Your Player campaign, we want to remind everyday athletes of this joy, giving them a chance to win their video game character's sports gear and encourage them to embody their on-screen game character to play the sports they love, for real!"
As part of the Become Your Player campaign, Nasher along with key Canadian influencers including Jahmeek Murray a trainer and firefighter, Adrian Soliman a basketball gamer, player and commentator and Hope Agbolosoo a gamer and fitness coach will become the real-life version of their in-game character, with Vector® brand powering this transformation in its latest ad. The campaign will also include a promoted Twitch Livestream by Nasher further inviting Canadians to join the movement.
Agencies behind Become Your Player campaign?
- Agencies - MSL Canada
- Brand - Kellogg
(click on the link to view the agency's Vendor Directory listing)
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