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For many, KD Mac ‘N Cheese is more than a meal; it’s a ritual that has fans reaching for the same spoon, bowl, and container through every stage of life. The cheesy deliciousness not only satisfies and comforts but also, over time, the paprika and turmeric in every box can give kitchenware a beautiful and lasting cheesy golden hue. This week, KD transforms this subtle display of comforting reassurance into a proud statement with the introduction of the KRAFT Dinnerware collection. This new line of kitchenware comes pre-tinted to celebrate the iconic and beloved cheesy golden hue from Canada’s favorite Mac ‘N Cheese. The limited-edition collection is now available nationwide, while supplies last.
The new collection includes a dinner bowl, a snack bowl, and a serving spoon, all featuring a golden ombre tint. Developed in collaboration with luxury home décor brand, Ann Sandra, and home design shop, Les Ottomans, the new KRAFT Dinnerware line-up is the essential dishware collection for this summer. Now, when individuals elegantly choose a comforting bowl of KD, they can do so with flair.
“For many Canadians, the ritual of making KD their own way goes beyond customizing with their favourite flavours, and often includes reaching for the same dedicated dishware every time they make it,” says Brian Neumann, Head of Brand Communications for Kraft Heinz Canada. “With the KRAFT Dinnerware collection, we’re celebrating this unsung part of the ritual, proudly highlighting the cheesy golden hue of our mac and cheese and the reassuring comfort KD has brought fans for over 85 years, because when you love something, it shows!”
KD lovers can now order the KRAFT Dinnerware collection on annsandra.com for $30. To learn more about KRAFT Dinnerware.
Agencies behind KD Kitchenware Collection campaign?
- Agencies -
- Brand - Kraft HEINZ Company
(click on the link to view the agency's Vendor Directory listing)
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