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w This collaboration signifies a significant advancement for both the league and Princess Auto as they unite to offer distinctive experiences for their loyal supporters. Throughout the season, including the Grey Cup Playoffs and the 111th Grey Cup, patrons of Princess Auto, staff members, and CFL enthusiasts will witness this partnership manifest nationwide — from retail locations to the sidelines.
The collaboration with the league follows the acquisition of naming rights to the Winnipeg Blue Bombers' home field. Princess Auto Stadium, the newly renamed venue, will host spirited Winnipeg fans all season, culminating in the pivotal 2025 event: the 112th Grey Cup in November.
Brands mentioned:
- Brand: Princess Auto
- Property/ Rights Holder: Canadian Football League (CFL)
- Agency:
(click on the link to view the agency's Vendor Directory listing)
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