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PortsToronto recently introduced the newest installment of It's My Airport, an acclaimed cross-platform initiative showcasing authentic stories from actual passengers and staff at Billy Bishop Toronto City Airport. This campaign highlights the airport's role as a pivotal travel center and vital city infrastructure in Toronto.
With the tagline "It's My Airport," the campaign showcases real passengers and staff sharing their travel stories and explaining why they prefer to travel to/from Billy Bishop Toronto City Airport or work there. Participants did not receive payment and their testimonials were unscripted.
The campaign will run for 7 weeks, with a provision to extend on certain platforms, and includes social media, print, out-of-home (OOH), and online. The digital OOH screens in the airport will also be incorporated.
Agencies behind It's My Airport campaign?
- Agencies -
- Brand - PortsToronto
(click on the link to view the agency's Vendor Directory listing)
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