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Hot and Fresh Pizza Pizza is coming to BC Place! As part of their expansion strategy in British Columbia, Pizza Pizza has secured a long-term partnership in the heart of Vancouver, becoming the official pizza partner of BC Place, the BC Lions, and Vancouver Whitecaps FC.
The collaboration with the league follows the acquisition of naming rights to the Winnipeg Blue Bombers' home field. Princess Auto Stadium, the newly renamed venue, will host spirited Winnipeg fans all season, culminating in the pivotal 2025 event: the 112th Grey Cup in November.
“We are so excited to finalize our new partnership with BC Place, the Lions and the Whitecaps FC as it allows Pizza Pizza to deepen our engagement with this amazing community, ” said Amber Winters, Senior Director of Marketing, Pizza Pizza. “We believe Everyone Deserves Pizza, so we’re pumped for the fans in BC to enjoy a hot and fresh slice of Pizza Pizza during a game, concert or event or by participating in our ‘Score a Slice’ program to earn a free slice from our app while cheering on their favourite team!”
Pizza Pizza launched its initial event at BC Place during the BC Lions' sold-out home opener crowd this month. Along with selling pizzas to attendees in the venue, the pizza brand is implementing its well-known 'Score a Slice' initiative whereby fans in the stadium can receive a complimentary slice through the Pizza Pizza app if the home team achieves a specific milestone.
Brands mentioned:
- Brand: Pizza Pizza
- Property/ Rights Holder: BC Place
- Agency:
(click on the link to view the agency's Vendor Directory listing)
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