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HYROX, the World Series of Fitness Racing, announced GoodLife Fitness as its official title sponsor for HYROX Toronto 2024, the first ever HYROX indoor fitness race in Canada happening October 5 and 6, 2024 at Enercare Centre. GoodLife's sponsorship unlocks an extra date for the previously sold-out competition, creating capacity for 9,000 competitors and 10,000+ spectators.
GoodLife members and staff will enjoy exclusive access to the HYROX Toronto events, featuring a dedicated lounge and various promotional initiatives. GoodLife will support athlete communications, pre-race check-in, event standings, personal results, and finisher certificates.
"As Canada's largest fitness club chain, GoodLife offers the widest selection of training programs, amenities and equipment to train for HYROX, including strength, functional, and cardio equipment, Turf Zones for sled pushes, REGYMEN classes and more," said Tammy Brazier, senior vice president of marketing, partnerships & external relations with GoodLife Fitness. "Our Associates and Members are already training for HYROX, so it was a huge opportunity to be able to bring the event to Canada and open the door for more competitors and spectators to join this mass participation fitness event. HYROX is truly an event for all ages and abilities."
Brands mentioned:
- Brand: GoodLife Fitness
- Property/ Rights Holder: HYROX
- Agency:
(click on the link to view the agency's Vendor Directory listing)
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