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Rogers has something to celebrate about as Canada's largest telecommunications company aims to bring more awareness for its products and services that provide 5G, internet, and entertainment brands reach 96% of Canadians and Sportsnet is Canada’s #1 sports network.
Rogers has enlisted the help of John Krasinski in its latest campaign in a new TV spot where the actor can be seen lip-syncing and dancing to “Shake It Off (Taylor’s Version)” from Taylor Swift as he’s streaming music on his phone while boating on Lake Simcoe in Ontario. In the spot, Krasinski thinks he’s alone out on the lake only to discover a local fisherman watching him from a distance. The spot ends with “We do our thing, so you can do yours. We got you.”
The campaign includes billboards, transit and airport takeovers, and a significant online presence. In Quebec, the company has created a tailored platform, Là on jase, which means, ‘Now you’re talking.’
Agencies behind Shake It Off campaign?
- Agencies -
- Brand - Rogers
(click on the link to view the agency's Vendor Directory listing)
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