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BACARDÍ rum is excited to celebrate Camila Cabello's debut album, "C,XOXO," with a limited-edition bioplastic vinyl made from sugarcane. Available for presale starting this week, this exclusive vinyl gives fans a chance to own a piece of music history, produced using a more sustainable method than traditional vinyl. The brand kicked off its latest campaign this
As part of its ongoing multi-year partnership, BACARDÍ is also introducing two new custom cocktails inspired by Camila’s songs from “C, XOXO”: Chanel No.5 and BOAT. These refreshing cocktails, perfect for the summertime, capture the essence of Camila’s new music.
To celebrate the release, BACARDÍ will be donating to Beneath The Waves, a conservation non-profit working to support the protection of threatened marine species and habitats. This collaboration with Camila Cabello and Interscope Records underscores the continuation of the multiyear partnership, with many more exciting initiatives planned.
Who's behind BACARDÍ & Camila Cabello collaboration?
- Agencies -
- Brand - BACARDÍ
(click on the link to view the agency's Vendor Directory listing)
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