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Bonterra, an innovative and sustainably focused line of household paper products, has launched an uplifting new campaign aimed at educating Canadians about Bonterra’s environmental benefits and empowering them to take action to make a difference – together.
We’re excited about this new campaign and how it will help Canadians understand how Bonterra is doing its part to make the planet a better place and how they can too by making the simple decision to purchase these sustainably focused paper products,” said Susan Irving, CMO of Kruger Products.“We want consumers to know that even the smallest actions can make a real difference, especially when we make them together.
At launch, the campaign will include social assets for Whole Foods, including addressable videos and static assets for Meta Feed and Story (Facebook and Instagram), as well as indoor and outdoor digital out-of-home advertising. In Q22024, the campaign will include addressable videos for social on MetaFeed and Story (Facebook and Instagram), addressable banners for display, and addressable YouTube and online video.
Who's behind the Find your Fryternity campaign?
- Agencies - North Strategic
- Brand - Kruger Products
(click on the link to view the agency's Vendor Directory listing)
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