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QSR brand Popeyes has added some power to its talent roster this week with a new Chief Marketing Officer and Chief Digital Officer. Bart LaCount has been appointed its new chief marketing officer for the U.S. and Canada where he will lead all marketing efforts focused on growing traffic and accelerating sales growth as part of the Popeyes Easy to Love strategy.
Prior to the move, Bart was with PepsiCo where he was Vice President of International Beverages Marketing leading hydration and energy portfolios for international markets including Gatorade and Sting. He joins Popeyes with more than 20 years of experience, spending the majority of his career in various leadership roles in marketing at PepsiCo, and prior to that, Ford Motor Company.
Matt Rubin will serve as Chief Digital Officer in the US and Canada. Matt will oversee the Popeyes digital and technology teams guiding the digital growth strategy, which is centred on creating the best guest experience. He took on the responsibility of the restaurant technology team a few months ago in addition to his digital scope and has proven the effectiveness of combining the power of both teams under one leader.
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