[adrotate group=”1″]
Coca-Cola and OREO have partnered as "besties" to launch two exclusive, limited-edition products: OREO Coca-Cola Sandwich Cookie and Coca-Cola OREO Zero Sugar. Inspired by friendships worldwide, these iconic brands are celebrating besties with these legendary treats and unique digital experiences, available for a limited time.
The limited-edition OREO Coca-Cola Sandwich Cookie boasts a distinctive design with a red and black colour-blocked design featuring one signature OREO chocolate Coca-Cola wafer cookie on one side and a red-coloured Golden OREO wafer embossed with one of three unique designs on the other. These cookies are stuffed with a creamy filling and popping candy, each bite designed to transport you to the experience of drinking the beverage.
'BESTIES' connects fans through immersive digital experiences, encouraging them to activate 'Bestie Mode' and collaborate with friends. In partnership with Spotify, OREO and Coca-Cola are launching the 'Bestie Mode Digital Experience,' a unique platform that allows besties to blend their music tastes and enjoy a shared musical journey.
The collaboration between OREO and Coca-Cola is the perfect expression of the playfulness of OREO and the Real Magic at the core of the Coca-Cola brand – and we couldn't be prouder to bring these new products and unexpected moments of connection to our Canadian fans," said Solange Grimard, Senior Marketing Manager for Canada at The Coca-Cola Company. "We're looking forward to Canadian besties joining us in celebrating this first-of-its-kind collaboration.
By scanning a QR code on Coca-Cola and the OREO brand products, fans can follow the steps to explore 'Bestie Mode' and sync up music preferences with their bestie. Spotify Free users will also be invited to access the bestie experience via on platform promotion. Once connected to a Spotify account, fans will be prompted with questions to see how their taste in music stacks up against their bestie's. A playlist will be generated with combined music preferences for besties to enjoy together.
The OREO Coca-Cola Sandwich Cookie and Coca-Cola OREO Zero Sugar Limited Edition will be available in local grocery stores and convenience stores across Canada beginning in September.
We are constantly working to excite our Canadian consumers with unique launches and surprising experiences. This time, we're taking it a step further by celebrating the newfound bestie bond that OREO and Coca-Cola share, bringing a twist on two classics to our fanbases across the country," said Sarah Au, Marketing Director, Cookies at Mondelēz Canada.
The global campaign was created by with a number of agency partners.
Who's behind the Besties campaign?
- Agencies -
- Brand - Coca-Cola
- Brand - Mondelēz International
(click on the link to view the agency's Vendor Directory listing)
[adrotate banner=”10″]
[adrotate banner=”4″]
[adrotate banner=”6″]
