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What are you doing on September 7th? IKEA Canada is inviting customers to visit IKEA stores from coast to coast in pyjamas (PJs) to get extra savings on products, participate in fun in-store events, and receive a complimentary breakfast.
According to the Life at Home report, 55% of people rate sleep as their most important well-being activity at home. Yet, numerous studies show that as many as 1 out of 2 adults report dissatisfaction with their sleep, which affects their daily functioning and work performance.
Our customers' interest in sleep has been on the rise for years. Canadians are prioritizing various sleep habits from creating the right temperature to preferring complete darkness. We have also seen extra demand for bedroom storage and bed textiles –such as sheets, duvet covers, and duvets," says Mathias Karlsson, Bedrooms Business Manager at IKEA Canada. "The message from our customers has been quite clear – they want more sleep tips, more sleep solutions, and even more convenience in reaching their dream sleep setup. We are excited as we embark on a year dedicated to focusing on sleep by inspiring through our products, having great events to engage our customers, and always ensuring we're providing quality products at affordable price points.
IKEA will also attempt the largest PJ gathering in Älmhult, Sweden by Ingka Group. The company will attempt to break the GUINNESS WORLD RECORDS™ title for the largest gathering of people wearing two-piece pyjamas in Älmhult, Sweden
Who's behind the PJ party campaign?
- Agencies -
- Brand - IKEA Canada
(click on the link to view the agency's Vendor Directory listing)
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