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Strongbow wants to keep your summer exciting with its limited Strongbow Vacation Kits—an innovative approach to promoting outdoor enjoyment and relaxation.
- A stylish two-piece matching unisex shirt and shorts set
- A trendy bucket hat and tote bag for all your essentials
- A cooler to keep your Strongbow perfectly chilled
- A $150 pre-paid gift card to cover all your day-off needs
- And additional surprises to enhance the outdoor experience
From August 12 to September 1, Strongbow will give away 40 curated kits to transform everyday outings into memorable adventures. This campaign tackles vacation planning challenges while fostering meaningful consumer engagement.
Strongbow is a refreshing cider that incorporates its blend of natural ingredients into its identity, encouraging consumers to get out and enjoy the natural things in life. Through our Strongbow Vacation Kits, we’re helping Canadians embrace the outdoors and fully enjoy their time off, as everyone deserves a chance to unwind without the hassle of planning,” said Jose Casillas, Marketing Director of Strongbow.
For this campaign, Strongbow has META ad placements, paid support on influencer content, and a DOOH buy in Ontario, AB and BC. Strongbow partnered with influencers to capture and share content on Instagram to encourage Canadians to participate in the campaign.
Photo Gallery:
Who's behind the PJ party campaign?
- Agencies - North Strategic
- Brand - Strongbow
(click on the link to view the agency's Vendor Directory listing)
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