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Dempster's is launching a new brand campaign, "Feed What Nourishes You," to evolve its century-long commitment to nourishing Canadians. This initiative broadens their focus beyond bread at every meal, highlighting a holistic approach to nourishment tailored to individual needs.
Dempster's is dedicated to inspiring Canadians to nurture their well-being in whatever form that takes. Recognizing that self-care is vital, Dempster's believes Canadians deserve to feel good. In 2023, a survey conducted by Dempster's uncovered revealing insights about Canadians' perspectives on self-care, nourishment, and overall well-being. Key findings include:
- 86% of Canadians say they want to do a better job of taking care of their well-being.
- 42% of Canadian women feel guilty when they take time for themselves.
- 88% of Canadians are aware that they need to take care of their own well-being to help others, yet more than half (55%) often prioritize their family's needs at the expense of their own well-being.
In today's fast paced world, people are feeling burned out. So many parents give everything to others, but often at our own expense. Just like we're told to put on our own oxygen mask first, we must prioritize our own well-being to be our best selves every day which ultimately benefits those we care for most." said Tania Goecke, Vice-President of Marketing at Bimbo Canada. "At Dempster's®, we want to inspire Canadians to change this so we can all find time to relax, indulge in a treat, stay healthy, be creative, or do whatever we need to do to give something back to ourselves. Because when we do, we'll all feel our best and be better parents, friends, and family members.
The 'Feed What Nourishes You' campaign will launch with a panel discussion highlighting the significance of well-being. Parents will engage in thought-provoking conversations about parenthood and their wellness journeys. Following this, Dempster's will promote the campaign through TV, outdoor advertising, social media, paid media, and PR for the remainder of the year. In 2025, Dempster's will enhance their efforts to nourish Canadians with more impactful actions, partnerships, and communications.
Who's behind the Feed What Nourishes You campaign?
- Agencies - King Ursa
- Brand - Bimbo Canada
(click on the link to view the agency's Vendor Directory listing)
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