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KD and KFC Canada are joining forces to unveil three limited-edition offerings across grocery retailers and KFC restaurants nationwide. Introducing: KD KFC Original Recipe Flavour Mac ‘n Cheese, now available on grocery shelves, and the KD Mac & Cheese Chicken Sandwich and the KD Mac & Cheese Snacker Wrap, both of which are available in all KFC Canada restaurants.
Canada’s favourite comfort foods are working together as the first time either has collaborated with another brand to launch limited-edition retail offerings and in-restaurant menu items together at the same time. To showcase the collaboration to Canadians, the brands launched “It’s Finger Lickin’ KD,” a 360-degree campaign featuring Colonel Sanders to generate buzz before the launch.
Each new offering packs a punch of delicious flavour:
- KD KFC Original Recipe Flavour Mac ‘n Cheese: Now Canadians can season their KD with the Colonel’s secret blend of eleven herbs and spices.
- KD Mac & Cheese Chicken Sandwich: Tops KFC’s signature triple-breaded, classically seasoned chicken with creamy original flavour KD to deliver the ultimate cheesy experience.
- KD Mac & Cheese Snacker Wrap: Features KFC’s beloved crispy chicken tenders alongside original flavour KD, wrapped up in a warm and fluffy flour tortilla.
KD fans have always personalized their mac & cheese with their favourite flavours, and we’re excited to take that to a whole new level by partnering with KFC, another iconic comfort food brand," says Brian Neumann, Head of Brand Communications, Kraft Heinz Canada. “Just like when you think of mac n cheese you think of KD, fried chicken is synonymous with KFC. These drops will be the first time these two iconic flavours are coming together and the result is incredible. We can’t wait for our fans to try it.
Our partnership with KD is KFC Canada’s largest brand partnership to date and the first to feature an exclusive menu launch with a grocery offering,” said Katherine Bond-Debicki, Chief Marketing Officer at KFC Canada. “By partnering with Canada’s favourite Mac ‘n Cheese, we’re excited to offer fans a bold flavour combination that is a must-try. Two iconic brands, known for delivering crave-worthy comfort, coming together to bring you an epic collaboration you never knew you needed.
The campaign also includes two additional film assets, “Noodle Drop” and “Secret Recipe.”
- “Noodle Drop” showcases Colonel Sanders taking a bite out of the new KD Mac & Cheese Sandwich and splattering his classic white suit and bolo tie with a deliciously cheesy, singular KD noodle.
- "Secret Recipe” cheekily spotlights the Colonel sprinkling the 11 herbs and spices blend into a bowl of delicious KD.
15s versions of both “Noodle Drop” and “Secret Recipe” are running on Linear, CTV, social media, and in cinema since kicking off August 19th.
The KFC Colonel popped up at key locations around Toronto this past weekend (check out the photo gallery below). In addition, the brands are also driving awareness through static and digital OOH spectaculars at Yonge & Dundas Square and Union York GO Concourse, along with a robust influencer and paid social program to share the news with captivating first-taste content.
Photo Gallery:
Who's behind the Finger Lickin’ KD campaign?
- Agencies -
- OOH - Branded Cities
- Brand - KFC Canada
- Brand - Kraft HEINZ Company
(click on the link to view the agency's Vendor Directory listing)
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