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Profectio is the go-to source for news on the Canadian advertising and marketing industry. Our weekly wrap-up highlights the most exciting stories from the previous week as chosen by our readers. Here are the Top 10 stories for the week ending August 16, 2024, as chosen by our readers:

- BioSteel Co-Founder Launches Cizzle Brands, Taps All-Star Athletes Nathan MacKinnon, Andrew Wiggins
- Get Ready For The 2024 Presidents Cup: Rogers Communications Joins The Team!
- John Krasinski Catches The Shakes It Off Fever For Taylor Swift In Latest Rogers Commercial
- Canadian Advertising Stories For Week Ending August 9, 2024
- Breaking: Richard Ivey Appointed Executive Vice President At Horizon Media Canada
- Experience Summer Like Never Before With Strongbow’s Vacation Kits
- Breaking: Starbucks Gets Brewing With A New Creative Agency Of Record For Canada
- A&W Gets Ready For A Grand Slam Season With The Toronto Blue Jays
- Bonterra Launches Inspiring Campaign To Unite Canadians In Doing Good
- How McDonald’s Canada Is Embracing The Tech Community To ‘Eat the Code’
- The Return Of KFC Canada’s Extra Crispy Deal Is Here, Full Of Deliciously Messy Crumbs
- It’s Not Just Good Quality, “It’s a McDonald’s Thing
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