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Flow has signed a sponsorship agreement with the Toronto International Film Festival (“TIFF”) for the 2024 and 2025 festivals, whereby Flow is now an official sponsor and the exclusive hydration partner of TIFF within the still and sparkling water categories.
During the Festival, VIP and celebrity events will feature Flow’s still and sparkling mineral spring water, allowing patrons to stay hydrated and enjoy refreshing experiences on Festival Street. With over 82% of TIFF attendees hailing from the Greater Toronto Area, Flow's key market, the Festival serves as an ideal platform to bolster Flow's presence in the premium still water category and introduce its new sparkling mineral spring water innovation.
To celebrate the launch of Flow Sparkling Mineral Spring Water, Flow is also introducing an e-commerce pre-order contest where participants can win one of three VIP TIFF screening experiences. Prizes include two (2) tickets to a 2024 TIFF screening, a $500 gift card, and a year subscription to Flow Sparkling Mineral Spring Water. This Canada-only contest runs from August 8th to August 30th.
Brands mentioned:
- Brand: Flow
- Property/ Rights Holder: Toronto International Film Festival
- Agency:
(click on the link to view the agency's Vendor Directory listing)
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