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Achieving academic success, akin to winning a championship, demands careful planning, strategic moves, and solid support. Therefore, Embark, Canada's premier education savings and planning company, proudly announces its partnership with the Canadian Football League (CFL).

Embark and CFL Unite: A New Era For Education in Sports

Embark, Canada’s top education savings and planning company, is excited to announce its partnership with the Canadian Football League (CFL). As the Official Educational Savings & Planning Partner, Embark will assist CFL fans and their families in navigating their education savings journey.

Setting young minds on the path to victory isn't just what we do, it's our passion," said Krista Vriend, Vice President of Marketing and Communications, Embark Student Corp. "Partnering with amazing organizations like the CFL reinforces our leadership across the Canadian financial landscape, raising awareness of the value of post-secondary planning and opening the door to helping more families plan and save for higher education.

As part of this exciting multi-year partnership, fans will see Embark on the sidelines, in broadcasts, and across digital and social platforms all throughout the season, raising awareness about the importance of educational planning. Next season, look forward to events that will provide valuable insights and practical tips on savings for post-secondary education, fan experiences, social engagement, community activations and much more!


Brands mentioned:

  • Brand: Embark
  • Property/ Rights Holder: CFL
  • Agency:

(click on the link to view the agency's Vendor Directory listing)


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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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