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Sea-Doo just kicked off its latest global campaign “Find your water.” This initiative encourages the community to explore the beauty and uniqueness of nautical adventures through personal experiences and individual connections to water.
Sea-Doo is also taking this opportunity to launch the “Sea-Doo Social Club”, a social club for watercraft fans around the world in order to unite and strengthen the community. This club is a one-of-a-kind platform for people to share and celebrate their love of the water, all while promoting safe practices that respect the environment. The first exclusive event will take place on August 22 in Long Beach and Catalina Island, California.
Everyone has their own relationship with the water—for Sea-Doo, the goal was to nurture and enrich this connection,” said Simon Cazelais, Vice-President, Global Brand Strategy and Innovation at BRP. “This campaign aims to transform the perception of both Sea-Doo products and our community. By focusing on people finding their water, we’re reaffirming our commitment to creating human experiences that bring people together and elevate their relationship to the water.
The campaign will be released worldwide on August 20 and include a variety of touchpoints, such as OOH, OLV, digital banners, radio ads, activations at BRP dealerships, and social media content.
Who's behind the Find Your Water campaign?
- Agencies -
- Brand - BRP
(click on the link to view the agency's Vendor Directory listing)
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