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Profectio is the go-to source for news on the Canadian advertising and marketing industry. Our weekly wrap-up highlights the most exciting stories from the previous week as chosen by our readers. Here are the Top 10 stories for the week ending August 30, 2024, as chosen by our readers:

- BioSteel Co-Founder Launches Cizzle Brands, Taps All-Star Athletes Nathan MacKinnon, Andrew Wiggins
- CELSIUS Puts Charles Leclerc In The Driver’s Seat Throw Global Partnership
- 2024 Upfront Interview Series with Horizon Media’s Jenny Croswel
- Reconnect With Nature: Sea-Doo’s “Find Your Water” Campaign Is Here
- The Wait Is Over: KD and KFC Canada’s New Collaboration Is Finally Here!
- 2024 Upfront Interview Series with True Media Canada’s Bruce Neve (Updated)
- Embrace Comfort: La-Z-Boy Joins CFL For A Celebration of Laziness
- 2024 Upfront Interview Series with M&K Media’s Jill MacDonald And Jennifer Young
- What Happened In Public Relations Last Week – August 23, 2024
- Esther Benzie Exits CIBC, Shares Adventures And Advice Along Her Trailblazing Career
- IKEA Canada Is Hosting A PJ Party, And You Are Invited
- COMMB Announces The Return Of Its AdAi: OOH Toronto Conference
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