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Gatorade Canada has announced the expansion of its team of elite athletes by welcoming up-and-coming hockey player Sarah Fillier, the first-overall draft pick in the 2024 PWHL, to its roster. Her impressive accomplishments have earned widespread recognition and admiration, serving as an inspiration to others even before the start of her professional career. As an inaugural sponsor of the PWHL, this partnership underscores Gatorade’s enduring commitment to fueling exceptional athletes and supporting women’s hockey.
Prior to making her professional league debut next month, Sarah Fillier has earned four gold medals on the world’s biggest stages, Rookie of the Year in three different collegiate leagues and was chosen first-overall in the 2024 PWHL draft. This partnership celebrates Fillier’s incredible achievements and seeks to amplify her upward trajectory as she prepares for her first season.
“Gatorade has a long history of helping fuel the next generation of top athletes, and we are excited to welcome Sarah to the Gatorade family as we kick off another exciting season partnering with the PWHL,” said Lourdes Seminario, Senior Director of Marketing, Sports Nutrition, Canada. As an exciting new talent in women’s hockey, Sarah brings an unmatched level of energy, determination, and skill to the ice—qualities that perfectly align with Gatorade’s mission to fuel greatness in sport. We can’t wait to support her rise and watch her inspire the next generation of players.”
In the creative, Sarah is seen skating back and forth on the ice with text visuals displaying her many triumphs from the beginning of her career to being chosen first overall in the 2024 PWHL draft. The video ends with a motivational message for Fillier as she takes a sip of Gatorade: “That’s just the beginning. Welcome to the team, Sarah Fillier.”
Brands mentioned:
- Brand: Gatorade Canada
- Property/ Rights Holder: Professional Women’s Hockey League (PWHL)
- Agency: Golin Canada
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