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WestJet has launched a comprehensive brand platform and fully integrated campaign, introducing a new tagline: "Where Your Story Takes Off." This marks a significant shift for the airline as it aims to enhance its brand identity and connection with customers.
The campaign sees the airline return to its roots, following an updated business strategy, WestJet's commitment to helping guests write memorable stories is driven by a history of care and celebrated hospitality, delivered each day by a passionate team of WestJetters.
The new platform underscores the transformative power of travel, celebrating the countless stories that pass through a WestJet flight.
In fact, nearly nine out of 10 Canadians, 89 per cent (WestJet, 2024) acknowledge that travel has given them some of their most cherished memories and WestJet is committed to enriching these moments. As Canada's friendliest airline, WestJet recognizes its role in positively and meaningfully impacting its guests.
"Whether you're taking off for a big bucket list trip or returning home to see your kids after travelling for work, WestJet plays an important role in enabling all the everyday, and life-changing stories that our guests carry with them, and that was the inspiration for the new platform," Jennifer Callegaro, Director of Marketing, WestJet.
The campaign takes flight with more than 50 stories featured in television, online video, digital social placements, and an extensive range of billboards across the country.
Who's behind the Where Your Story Takes Off campaign?
- Agencies -
- Brand - WestJet
(click on the link to view the agency's Vendor Directory listing)
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