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Today, American Express and Formula 1 have announced a new multi-year sponsorship that expands Amex’s partnership with the world’s leading motorsport from the Americas region to the global stage and across the F1 calendar as an Official Partner (encompassing Australia, Asia, Europe, the Americas, and the Middle East). This will also include the Canadian Grand Prix in Montreal from June 13 – 15, 2025.
With the expanded sponsorship in place, F1 and Amex will continue to collaborate and provide top-notch fan experiences at specific F1 Grands Prix during the year. American Express Card Members will enjoy various benefits and perks, such as Amex Presale Tickets, Paddock Club access, and Grandstand tickets. American Express will also be able to entertain business customers and partners through specific hospitality offerings.
Elizabeth Rutledge, Chief Marketing Officer, American Express, said: “We are thrilled to expand our relationship with Formula 1, building on the strong momentum of the sponsorship in the Americas over the past year. This demonstrates yet another way we are continuously enhancing the value of American Express Membership for Card Members around the world. With more than 300 million fans worldwide age 18-341, F1 continues to grow in popularity and as a passion area for Millennials and Gen Z – American Express’ fastest growing customer segment.”
Additional on-site perks and experiences will be available for Card Members at the 2025 Formula 1 races, which will take place at over 10 locations in 2025.
Brands mentioned:
- Brand: American Express
- Property/ Rights Holder: Formula 1
- Agency: North Strategic
(click on the link to view the agency’s Vendor Directory listing)
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