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Jon Hamm is reprising his role as the face of SkipTheDishes. As Skip evolves from a popular food delivery service to a multi-functional convenience platform, it's time to bid farewell to "TheDishes" and usher in a new era of skipping life's daily inconveniences.
Launched in 2012, Skip has revolutionized the way Canadians enjoy their meals, becoming the only national, homegrown delivery platform and proudly reflecting its Canadian heritage. Dominating the food delivery market in over 480 cities across Canada, Skip is now embarking on a courageous rebrand toward innovation and versatility.
To kick off the new campaign a new :90 spot was created that perfectly blends humour and relatability, directed by David Shane. In the comical romp, Hamm encounters everyday annoyances, from a couple disappointed by a full restaurant to a young boy nervously contemplating an awkward pharmacy purchase. With his signature wit, Hamm matter-of-factly advises them to “Skip it!”—showing that whether it’s avoiding long lines at the grocery store or lightening the load at the pet store, the best way to navigate life’s little hassles is to let Skip handle it. With a catchy closing line, “Coulda skipped it? Shoulda skipped it!” Hamm reminds us all that skipping the chaos can make all of our days a little more sweeter.
“Skip has always been dedicated to enhancing the everyday lives of Canadians, and partnering with Courage marks an exhilarating new era for us,” said Rachel MacAdam, Vice President of Marketing at Skip. “This collaboration will amplify our mission and give us the creative edge we need to stand out in a crowded market. As consumers increasingly seek convenience, we’re excited to re-establish our presence with bold ideas that truly resonate with our audience. And, we’re especially thrilled to have Jon Hamm on board again!”
The campaign went live this week and will run until December and is led by 2 :30s films, and further supported by :60s OLV and a :90s airing in cinemas located across Toronto and Calgary. All spots highlight Hamm’s comedic talents while blending fresh storytelling that entertains and emphasizes the joy of skipping the mundane.
Photo Gallery:
Who's behind the Where Your Story Takes Off campaign?
- Agencies -
- Brand - SkipTheDishes
(click on the link to view the agency's Vendor Directory listing)
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