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Dentsu Canada has announced the promotion of Patrick Hounsell to CEO. In this role, he will lead the Canadian market with a focus on fostering continuous innovation and integration.
Patrick is a seasoned digital media and agency executive. He has spent the last 25 years at the forefront of the digital marketing industry building teams and client solutions that utilized innovations in data, technology and media helping to shape and grow top brands.
Dentsu has appointed Stephen to head Tag Americas in order to enhance the market adoption of the Tag x dentsu offering. He will be responsible for setting the vision, creating value, and driving growth across the US, Canada, and Latin America. His role focuses on meeting the increasing client demand for creative production that leverages technology and AI integration.
Patrick and Stephen will be officially start their new roles on January 1, 2025.
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