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Profectio is the go-to source for news on the Canadian advertising and marketing industry. Our weekly wrap-up highlights the most exciting stories from the previous week as chosen by our readers. Here are the Top 10 stories for the week ending October 25, 2024, as chosen by our readers:

- Breaking: SkipTheDishes Appoints Courage As Agency Of Record
- Jon Hamm Returns For A New Era Of SkipTheDishes
- What Happened In Public Relations Last Week – October 18, 2024
- Esther Benzie Exits CIBC, Shares Adventures And Advice Along Her Trailblazing Career
- METRO’s Rolls Out New Loyalty Program, Recruits Jennifer Lopez And Ryan Reynolds
- Breaking: Joshua Bloom Appointed Head Of Canada For TikTok
- The Weather Network Sees Spike In Audience Growth After New Measurement Enhancements
- WestJet Launches New Brand Platform, Where Your Story Takes Off
- Whitney Bell Appointed Chief Marketing Officer Of WNBA Toronto
- Gatorade Canada Recruits PWHL Star Sarah Fillier, ‘This is Just the Beginning’
- BioSteel Co-Founder Launches Cizzle Brands, Taps All-Star Athletes Nathan MacKinnon, Andrew Wiggin
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