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Over the weekend a very special birthday occurred, so special it has impacted the lives of every single person that reads PR In Canada and Profectio.
Back on October 27, 1994, Wired Magazine’s website hotwired.com turned on the world’s first banner ad from AT&T.
To simply say that things changed a bit since then is a gross understatement.
Digital advertising has become its only industry and will only continue to grow from her - www.https://profectio.com/mediamarketplace/
Since then, the digital display advertising mainstay has evolved from a simple clickable asset at the top of a webpage to one that today uses everything from videos to virtual reality for the consumer and programmatic buys and artificial intelligence for the advertiser.
As search, social, and video ads gained traction, investments in banners began to decline. Programmatic advertising emerged as the solution, shifting the focus to precision; audience targeting became a priority while creativity took a backseat.
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