CDIC: Empowering Canadians Through Financial Literacy This November

November 7, 2024 in Campaign Corner

CDIC Empowering Canadians Through Financial Literacy This November

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Canada Deposit Insurance Corporation (CDIC) is joining the conversation during Financial Literacy Month this November. A campaign featuring fresh, creative messaging designed to showcase a typically dry subject in a new light and resonate with a broad audience to raise awareness for CDIC. The campaign aims to effectively communicate CDIC’s mission and highlight the protection that Canadians enjoy for their savings in a more organic and engaging way.

Who's behind the Honda Canada Carstumes campaign?

Agencies - CDIC
Brand - EGS Group

(click on the link to view the agency's Vendor Directory listing)

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About the author

Dave Forde

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Dave “The Connector” Forde is a 25-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.