Toronto-based Chameleon Digital Media is making a significant investment in its business with the addition of Alan Sifuentes in the role Chief Digital Officer, and Kyle Gershbain as the new Chief Marketing Officer.

Alan Sifuentes has been appointed as the new Chief Digital Officer at Chameleon Digital Media. Prior to joining he was Senior Director of Performance Marketing at Kinesso. Before that Alan was Senior Director of Programmatic Media at Media Experts.

Kyle Gershbain takes on the newly-created position of Chief Marketing Officer at Chameleon Digital Media. Before the move he was previously Chief Marketing Officer at Giant Creative.  Over his career he’s also worked for  Gershbain Direct Response Media Group, BlueRush, Diamond and St. Joseph Communications.