AB InBev has extended its nearly 40-year partnership with FIFA to include the FIFA Club World Cup 2025, scheduled in the United States from June 15 to July 13. The company is also a sponsor of the FIFA World Cup 2026, which will be co-hosted by 16 cities in Canada, Mexico, and the United States.
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The expanded partnership reinforces our megabrand and mega platform strategy by connecting beer with global events that consumers love. Megabrands Budweiser and Michelob ULTRA will lead the partnership complemented with local brands in select markets.
FIFA President Gianni Infantino said: “AB InBev has been an iconic sponsor of our events for almost 40 years, and today we are excited to see them come on board as a partner of the new FIFA Club World Cup. We are embarking on a journey that will redefine club football and create a new global tournament. With AB InBev’s brands, we are creating unforgettable moments for football fans around the world.”
The upcoming FIFA Club World Cup 2025™ will gather 32 of the world’s best football clubs for a month-long celebration across 11 US Host Cities. As part of the multi-faceted agreement, AB InBev will create unique brand experiences across participating countries, deliver the “Player of the Match Award,” and amplify memorable moments from the tournament for fans of legal drinking age.
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Brands mentioned:
- Brand:Bauer Hockey
- Property/ Rights Holder: Hockey Canada
- Agency:
(click on the link to view the agency’s Vendor Directory listing)
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