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This holiday season, Subway Canada is introducing its festive debut with an imaginative, multi-sensory campaign that extends beyond just food. In addition to launching its first-ever seasonal menu, which features the Footlong Gingerbread Cookie and the Holiday Turkey Sub with Cranberry Dijon, Subway is bringing the magic of the holidays to life with whimsical window displays at select locations in Toronto and Montreal.
The campaign is part of the QSR brand's limited-time Festive Faves Meal includes a 6” Holiday Sub with Cranberry Dijon, crispy Potato Rings and Red Velvet Cookies.
These whimsical windows celebrate each ingredient on the festive menu, weaving together Subway’s iconic flavours with playful holiday characters, miniature bread ovens and intricate Sandwich Artist details.
The festive displays can be viewed at Subway locations in Toronto (127 Bremner Boulevard), now live and in Quebec (480 Boulevard Saint-Laurent) starting December 3. The windows will remain open for public viewing throughout the holiday season.
Adding to the seasonal cheer, Subway Canada is offering a special surprise for National Cookie Day on December 4.
“The Festive Faves Meal is the perfect grab-and-go option this holiday season, inspired by the classic Canadian turkey dinner. Featuring our new potato rings, red velvet cookies, and a Holiday Sub with seasonal staples like turkey and cranberries in our unique cranberry Dijon—ingredients that have spiked on Google Trends every December for the past five years. This comforting meal is available for a limited time for just $8.99.” said Samara Foisy, Director Menu Strategy and Innovation at Subway Canada. “For those looking for an even sweeter treat, our limited-time Gingerbread Footlong Cookie is also available—perfect for sharing or leaving out for the jolly man coming down the chimney.”
Last week, a festive window went on display for Toronto media and influencers, who were treated to a first taste of the new seasonal menu. The Montreal window went on display this week. These engaging, art-driven installations offer a fresh way to capture attention and drive foot traffic during the holiday season.
Who's behind the Secret Sandwich Elves campaign?
- Agencies - Veritas Communications
- Brand - Subway Canada
(click on the link to view the agency's Vendor Directory listing)
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