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The week started with many Canadians on the edge of their seat, as the threat of tariffs being imposed by the U.S. loomed over us. Kicking Horse Coffee has found a way to show its pride for being Canadian and ignite a movement to redefine how Canadians enjoy their coffee.
To raise awareness within local communities, Kicking Horse Coffee, along with its agency partners created this campaign to foster a more connected and proudly Canadian coffee culture.
Participating cafés can receive a “Proudly serving Canadianos" window display from Kicking Horse Coffee , a playful symbol of their participation in the movement. Toronto's Le Petit Pain and Café Belem are among the first to join in, changing their menu boards and posting in their windows to demonstrate their enthusiasm and support.
“The Canadian Rockies aren’t just where Kicking Horse Coffee was born - their spirit is brewed into every cup,” said Lori Hatcher-Hillier, Chief Marketing Officer of Kicking Horse Coffee. “Now, more than ever we need to stick together and wear our Canadian pride on our (coffee) sleeves.”
Kicking Horse Coffee is proudly based in the rugged Rocky Mountains of BC. By encouraging cafés to rename the Americano to "Canadiano," the coffee brand emphasizes the importance of supporting Canadian coffee roasters and businesses.
Photo Gallery:
Who's behind the Sorry Americano, It’s Canadiano Now campaign?
- Agencies - Agnostic
- Brand - Kicking Horse Coffee
(click on the link to view the agency's Vendor Directory listing)
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