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Profectio is the go-to news source for Canadian advertising and marketing industry news. Our weekly wrap-up highlights the most exciting stories from the previous week as our readers chose. Here are the Top 10 stories for the week ending February 7, as chosen by our readers:
- 2025 Media Predictions With Bruce Neve, President Of True Media Canada
- The Making of Jill McDonald, The Student Becomes The Teacher
- Specsavers’ “Should’ve Gone To Specsavers – Vet” Campaign: A Laughing Matter?
- A New Approach to Winter: How Orangetheory Fitness Is Turning Blue Monday Orange Into The Ultimate Mental Wellness Opportunity
- Breaking: Christopher Law Appointed Co-CEO Of King Urs
- Should’ve Gone to Specsavers Takes Off With A Laugh In Latest Campaign
- How Fresh Prep Is Changing The Way We Approach Meal Solutions
- McDonald’s Canada Taps Francesca Cardarelli As Chief Marketing Officer
- Why Kicking Horse Coffee Is Tossing Out Americano And Brewing Its Canadian Roots
- Metro And Food Basics Rolls Out Contest To Recognize Difference Makers Across Ontario
- Robert Jenkyn Shares His 2025 Media Predictions
- Amazon Ads New Brand+ Feature Hits Prime Time For Advertisers
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