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As the industry undergoes tremendous change, one of the things we can count on is the annual DPAA Summit Canada. The DPAA, a global trade marketing association driving the growth and digitization of out-of-home (OOH) media, will host its 7th annual event on June 11th at the Scotiabank Theatre in Toronto.
This year's summit now includes the the Attention Excellence Awards. This comes through a new partnership with Vertical Impression recognizing outstanding creative performance across four
distinct categories:
- Top 10-Second Creative — The creative that captured the most attention in a 10-
second format - Top 15-Second Creative — The creative that captured the most attention in a 15-
second format - Top Canadian Campaign — The campaign that captured the most attention in Canada
- Top North American Campaign — The campaign that captured the most attention
across the North American market

Speakers include:
Barry Frey – President & CEO, DPAA
Sabrina LaRosa – Senior Dir, Media, Loblaws Inc
Aurelie Goffinet – Senior Brand Manager, Oikos, Danone
Mateusz Grobel – Senior Ecommerce Manager, Danone
Christian Di Vincenzo – Dir, Corporate Marketing, Samsung Electronics
Neal Bouwmeester – Dir of Marketing, Mazda Canada Inc
Scott Nelson – Sr. Vice President, Publicis Groupe
Lisa Kahn – Client President, Mindshare
Member & non-member tickets can be purchased directly from the DPAA, website.
Profectio is proud to be sponsor of this year's summit.
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