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Are you ready for Canada Day?  As the country prepares to celebrate Canada Day, new research from Horizon Media Canada confirms a powerful consumer shift toward local loyalty—one that is reshaping purchase behaviour across provinces and generations. According to the firm’s latest Finger on the Pulse survey, 83 per cent of Canadians say buying local evokes a sense of national pride, and 71 per cent report being more loyal to Canadian brands in 2025 than they were a year ago.

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To learn more about Horizon Media click the link.

To learn more about JOLT click the link.


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About the author 

Dave Forde

Dave “The Connector” Forde is a 20-year veteran of the Canadian marketing, PR, and tech industries. He is the founder of The Connected One network, including industry news sites Canadian Ad Insider and PR In Canada, and serves as a strategic business advisor. Connect with him on LinkedIn and X.


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